To Orwell Today,
re: ORWELL COPYRIGHT COURT CASES

Dear Jackie Jura,

I am writing to inquire about obtaining permission to reprint the Macintosh 1984 image you display in your webpage ORWELL BIT APPLE 1984 TV AD

1984 Apple Ad

The image would appear in a book entitled, Archetypes in Branding: A Toolkit for Creatives and Strategists, to be published by HOW Books in Sept 2012.

We would like to include this brilliant campaign with its proper credits as an example of how archetypes manifest.

Many thanks,
Margaret Hartwell

Greetings Margaret,

I scanned that image (which appears to be a YouTube screen grab) from my newsprint copy of the article:

Hands off my Apple, National Post, Jun 7, 2010

Yes, you have my permission to use that image and cite the ORWELL TODAY webpage.

All the best,
Jackie Jura

To Orwell Today,

Hi Jackie,

Many thanks for this -- it will be a welcome addition. I most definitely appreciate your effort and follow through!

Kind regards,
Margaret

Jackie Jura
~ an independent researcher monitoring local, national and international events ~

email: orwelltoday@gmail.com
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website: www.orwelltoday.com